eos PLANT-BASED VEGAN LIP SALVE

website layout | emails | photography concepting + art direction + shoot production | enhanced content

Mother (Earth) is mothering with eos’ newest launch, Plant-Based Vegan lip salve! Not only are they super cute their colors and packaging, they also taste amazing and are reusable. With this launch, we took a more elevated approach than the fun and colorful content that eos is used to to really emphasize the ‘earthiness’, luxe packaging and formula, and to set it apart from the other categories.